IHOP Regains Its Original Name After A Publicity Stunt

IHOP regains its original name, approximately a month after the chain caught country’s attention for changing its name to IHOb in order to advance its new range of burgers.

The major breakfast chain located in California recently reported on its social networking sites that the modification in the brand name would be back to ‘International House of Pancakes’ (IHOP), coinciding with its 60th anniversary. The brand has officially changed its name on its official site and everywhere on social media. The pancake company has recognized that a name change declared a month ago was only an attention trick to advance its hamburger menu.

The organization best known for its breakfasts as of now had burgers on the menu however had begun utilizing the ‘International House of Burgers’ (IHOb) name via web-based networking media, its site and for in-store advancements to attract consideration regarding another line of burgers made of Black Angus ground meat.

On Monday, it was back via web-based networking media, this opportunity to advance a pancake deal along with to IHOP’s 60th birthday celebration.

IHOP reported a statement saying that, “We’re giving away 60¢ short stacks on July 17 from 7a-7p for IHOP’s 60th birthday. That’s right, IHOP! We’d never turn our back on pancakes (except for that time we faked it to promote our new burgers).”

Executives from the company noted a month ago that the name change was intended to point out different parts of the chain’s menu. While hotcakes are again at the front line, the new line of burgers will stay on the menu.